cold chain customer survey

Are You Doing Enough to Protect Your Company’s Brand?

GCCA News  • June 26

Bsrat Mezghebe
Did you know that food companies identified food safety and brand protection as the most important factor impacting their business? Over 75% of respondents surveyed in the GCCA Cold Chain Customer Report felt that cold chain providers play an important role in their companies’ food safety.  Therefore, respondents want cold chain providers to consider themselves as extensions of their brands, yet they fear that providers don’t take that role seriously. This concern is consistent across food companies globally.
The GCCA Cold Chain Customer Research Report, now available, offers a wealth of insights from over 200 customers regarding their industry perceptions and service needs. Download the article to discover how you might be able to strengthen your customer partnerships and value proposition.